Rebranding Intea
Intea is a natural cosmetics company that has been passed down from mothers to daughters for over 100 years. It offers different products (shampoos, lotions, creams, etc.). However, its flagship range is the chamomile hair lightener. Our job was to develop the brand impact, making it an ally and bringing the sun closer to the lives of its users. After conversations with the client and studying the competition, we defined its concept, visual line, audiences, and applications through a brand book.
How the project unfolded
Client
Intea Cosmetics
Year
2023
Location
Spain
Project Type
Brand Rebranding
Intea is more than a hair product, it is a lifestyle.
We created a strong brand identity based on a bold community, passionate about travel and committed. However, as an inspirational product, we must understand the desires and needs of our audience. Therefore, we understood we had to create different targets based on different life moments. A teenage woman is at a different life stage than a mother with a young child. Once the different profiles were defined and their needs and frustrations understood, we created an action plan through the channels that are most relevant to them: TikTok, direct marketing, brand ambassadors, newspaper articles... and much more.
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