Hispasat:
Communication Campaign
Hispasat aims to bring high-speed internet to ultra-remote areas of Spain at a fixed price, thus reducing the digital divide. To promote this new service, they needed a campaign focused on two distinct targets: analog inhabitants of ultra-rural areas and second family homes. To achieve this, we proposed actions to communicate the initiative: from TV advertising to a roadshow.
How the project unfolded
Client
Hispasat
Year
2023
Location
Spain
Project Type
Campaign Creation
Hispasat: The Internet That Came from the Sky
For millennia, humans have looked to the sky for answers to many questions. That was the main idea behind developing this campaign. From now on, looking at the sky will mean having all those answers, thanks to Hispasat and its internet connection. A national campaign to boost access to information, culture, online medical consultations, and much more in rural areas.
The scope of the project was comprehensive. We created a coherent and modular media plan, with adaptations for TV, radio, and press. We also planned events by partnering with local institutions to promote the proposal. However, the roadshow was the cornerstone. Through a three-week tour in a highly eligible area, “The Internet That Came from the Sky” was born. This campaign highlights everything Hispasat can bring to people’s lives, connecting them and even streaming a movie via satellite connection.
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