Global DAO
Congress #DAO24
At the Global DAO Congress, doctors, nutritionists, and specialists from around the world come together to share discoveries in the field of managing Diamine Oxidase (DAO) enzyme deficiency. Broadcast live via streaming worldwide, attendees have the opportunity to participate from the comfort of their office. We had the privilege of developing the virtual event comprehensively, creating everything from the event website platform to the communication strategy.
How the project was
Client
Dr Healthcare
Year
2024
Location
Online
Project goal
Awareness
Global Dao Congress 2024: an exchange of knowledge and innovation with international peers
The way we communicate matters
Part of the challenge of our work was to make the congress known among the scientific community, a highly specific target audience.
Our strategy was based on providing content that revealed key points to be addressed during the presentations and relevant information.
At the same time, we encouraged the audience to stay engaged as the event approached.
The campaign was conducted in multiple languages: English (the language of the event)
and Spanish (a language in which significant scientific advances have been made).
Our channels: email, through an optimized database with a strategy tailored to interaction;
and LinkedIn, sharing content and optimizing posts.
The result: a high participation rate.
Contact
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