Go Talent Campaign
Go Talent is a group that connects big brands with influencers and ambassadors. Its relation with the fashion world is very high, being the company's raison d'être. Therefore, for the planning of their annual event, we wanted to position the GO group as a generator of emotions and unique moments. We have one night, only one, to forget our ties, obligations, and duties. Carpe Diem. Let's dance and have fun in a place where prohibition does not exist. The Great Gatsby has opened the doors of his mansion for us to enjoy the night as if it were the last one.
How the project was
Client
Go Talent
Year
2023
Place
Madrid
Project type
Creative event
Creative event
After a preliminary selection of venues, we prepared the event logistics: from sending invitations and social media teasers to the activations on the event day itself. Everything had to be designed for a heavy social media user audience, so storytelling was more important than ever. Guests would walk the red carpet into a room set in the roaring twenties. Through activations by dancers, a music band, casino games, actors, and much more, we ensured to design an unforgettable evening.
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